Things change: Black material culture and the development of a consumer society in South Africa, 1800-2020

Abstract

"Since the early nineteenth century, the things which Black South Africans have had in their homes have changed completely. They have adopted things like tables, chairs, knives, forks, spoons, plates, cups and saucers, iron pots, beds, blankets, European clothing, and later electronic apparatus. Thus they claimed modernity, respectability and political inclusion. This book is the first systematic analysis of this development. It argues that the desire to possess such goods formed a major part of the drive behind the anti-apartheid struggle, and that the demand to consume has significantly influenced both the economy and the politics of the country"-- Provided by publisher.

Contents

Pre-colonial trade and the conspicuous consumption of persons -- The colonial countryside : colonial conquest, pots, blankets, and guns -- "White men did not like you to own nice things" : the world of the cities -- "Keeping up with the Kumalos" : the discovery of the African market -- High apartheid and the completion of the transformation -- A consumer society.