The Bloomsbury handbook of global typography

Abstract

"This new handbook takes the broadest possible view of typography, defining it as 'design for reading'. It considers all kinds of reading matter and visual communication systems; digital, environmental, printed, and produced by hand. By offering a rich collection of texts that are genuinely international in authorship and in scope, it seeks to rebalance the Western bias of so many books on the subject. It gives space to new voices and emerging standpoints about the global nature of design, the needs of particular communities of readers, and about the need for inclusivity and historical understanding in design practice and research. Thirty-seven chapters by forty-three contributors show the interdisciplinary range of research in typography today, exemplifying the relationship between history, theory, and practice that is at the heart of the discipline"--From publisher's description.

Contents

1. The skeletons and dresses of writing systems: A (grapho)linguistic perspective on graphic structure and variation / Dimitrios Meletis -- 2. Putting the world's writing systems into print: Triumphs and tribulations / Graham Shaw -- 3. The origin and development of early Chinese movable type / Xunchang Cheng -- 4. Type design as a collaborative process with particular reference to South Asian scripts / Fiona Ross -- 5. A framework for research-informed typeface design: Starting with Greek / Gerry Leonidas -- 6. Analysing the typography of bilingual documents: Descriptive frameworks for graphical and spatial attributes of text / Keith Tam -- 7. Some influences on legibility: Who or what has changed notions of legibility through time? / Mary C. Dyson , Niki Sioki, and Mila Waldeck -- 8. The work of text in the age of digital information: Who (or what) makes typographic decisions? / John Hudson -- 9. The process of shaping text: An engineer's perspective / Simon Cozens -- 10. Change in the digital type industry / Dan Rhatigan, Doug Wilson, and David Lemon -- 11. The straitjacket of modernity : The New Nagari project and typeface design in India Vaibhav Singh 12. Hebrew type designs of the 1950s : Typographic building blocks of a new nation Adi Stern 13. The impact of Latinization on Armenian reading matter: A case study in newspapers / Elena Papassissa -- 14. The peculiarities of Cyrillic letterforms: Design variation and correlation in Russian typefaces / Maxim Zhukov -- 15. Cyrillic beyond Russia: Four reflections in history / John Hudson -- 16. Latin American vernacular lettering / Priscila L. Farias -- 17. Sea facing: Typography at the English seaside / Justin Burns -- 18. Drawing Ireland's new typographic horizons / Clare Bell -- 19. Type-like: The special case of stencil work / Eric Kindel -- 20. Analysing typographic meaning-making in urban spaces: Four illustrative case studies / Irmi Wachendorff -- 21. Twentieth-century Black American design in context / Greg Bunbury -- 22. The calligraphy, lettering, and typography of Louise E. Jefferson: A Black woman designer in twentieth-century America / Tasheka Arceneaux-Sutton -- 23. Experimental publishing: Alternative networked cultures and new archival initiatives / Ruth Blacksell -- 24. The clothes words wear: Mapping meaning in dictionaries through typography / Paul Luna -- 25. Aspects of inclusive text design / Sofie Beier -- 26. Towards understanding diversity in Arabic typestyles: A study of readers' preferences in Arabic typefaces for text composition / Mohamad Dakak -- 27. Infinite loops: On the contours of Chinese type / Caspar Lam and YuJune Park -- 28. A Japanese typography primer: Unity from diversity / Mariko Takagi -- 29. Hangeul, the script of expansion and harmonization / Yanghee Ryu -- 30. From reed to steel: The origins of nasta'liq type-making in nineteenth-century Istanbul and Cairo / Borna Izadpanah -- 31. Reading text in Square Kufic: Deciphering calligraphy in complex graphic forms / Mamoun Sakkal -- 32. Secondary styles in Georgian typography / Ana Sanikidze -- 33. Modified Arabic scripts used by Uyghur, Kazakh, and Kyrgyz speakers in Xinjiang, China / Huati Wulan -- 34. Democratizing effective typographic expression: The role of Meitei Mayek in local and global communication / Neelakash Kshetrimayum -- 35. Native American typography: Reinforcing cultural identity / Juliet Shen -- 36. A typeface design for Africa: Designing a multi-script typeface family / Mark Jamra and Neil Patel -- 37. Typography's duty to language: Figurations of language in twentieth-century typographic discourse / Robin Fuller.