Fashion as creative economy: microenterprises in London, Berlin and Milan

Abstract

"This book contributes to a new sociology of fashion. Focusing on the working lives of independent designers and drawing on ethnographic research and interviews carried out in London, Berlin and Milan, the authors consider the urban policy regimes in place in these cities. They analyse how these regimes shape the microenterprises and the emerging political economy, as well as the structures needed for designers to flourish. They also develop several key concepts - the "milieu of fashion labour", "social fashion" and "fashion diversity - and chart the new world of digital fashion-tech and e-commerce." -- provided by publisher.