Très Parisien. La Mode, Le Chic, L’Elégance

published by: Germaine Paule Joumard (?–1956), pochoir, photomechanical process on transparent paper, 1920-1936

Très Parisien promoted itself as chic and elegant. Between 1920 and 1936 it presented creations by such couturiers as Chéruit, Premet, Philip et Gaston, and Lanvin. The young, svelte models are all ultra-modern, shown talking on the phone, smoking and playing tennis. The illustrations also show that over the course of the 1920s, skirt lengths had risen to just below the knee, before dropping back down to calf length in the 1930s. The small plates were printed on transparent paper using a stencilling technique known as en pochoir and then hand coloured; many of them are unsigned. The signature ‘Joujou’ belonged to Germaine Paule Joumard, who was the director of Très Parisien, as well as one of the magazine’s illustrators.

  • Artwork typemodeprent
  • Object numberRP-P-2008-682
  • Dimensionsheight 270 mm x width 181 mm
  • Physical characteristicszinkografie, met sjablonen en de hand gekleurd, tekst in boekdruk