Advertising Photograph for Jolo Couture, with Photo Model Rita Loonen

Paul Huf (mentioned on object), 1961

Modern fashion photography is less concerned with an exact rendering of an item of clothing in all of its details, than conveying an association and ‘linking’ a trade name, or a line of clothing, to a certain brand image. A good example is this photograph taken by Paul Huf for Jolo Coutoure in 1961: the silhouette of the woman evokes a dreamy elegance.

  • Artwork typephotograph
  • Object numberRP-F-2004-253
  • Dimensionsheight 254 mm x width 256 mm
  • Physical characteristicsontwikkelgelatinezilverdruk