Simplex Snel Sterk (Simplex Speedy [and] Strong)

Simplex Snel Sterk (Simplex Speedy [and] Strong)

Simplex. Snel sterk

RP-P-1912-2411

This poster evokes the image of ‘getting out and about.’ Cycling was considered a healthy leisure activity from around 1900. Two ladies lead a procession riding away from town. The bicycle afforded women freedom of movement and became a symbol of women’s emancipation. Bicycle factory Simplex was based in Amsterdam from 1896 and used a simple advertising slogan: Simplex Snel Sterk (Simplex Speedy [and] Strong).

designer: Ferdinand Hart Nibbrig

1897

lithografie

height 1200 mm x width 895 mm

purchase 1912

Public domain

To refer to this object, please use the following persistent URL:

https://id.rijksmuseum.nl/200438226