Advertising Photograph for Jolo Couture, with Photo Model Rita Loonen

Paul Huf (1924-2002), gelatin silver print, 1961

Modern fashion photography is less concerned with an exact rendering of an item of clothing in all of its details, than conveying an association and ‘linking’ a trade name, or a line of clothing, to a certain brand image. A good example is this photograph taken by Paul Huf for Jolo Coutoure in 1961: the silhouette of the woman evokes a dreamy elegance.

  • Object numberRP-F-2004-253
  • Dimensions254 mm x 256 mm
  • Physical characteristicsontwikkelgelatinezilverdruk